Our film is about a funny guy who starts his day right and masters any challenge. Why? Because he uses the right deodorant which protects him 48 hours against sweat and body odor. Knowing that he is full of self-confidence and even beats the good-looking guys in the end who are used to get the girls. But not in this certain case. Our message: with the right attitude anybody can be a winner.

We didn’t involve typical model agencies during the casting but sought for specific actors who simply didn’t comply with the ideal of beauty: Guys with beginnings of a paunch, with odd hairstyles or of a smaller stature. Imperfection was the criterion for the perfect cast.

Besides our cast had to be able to dance just as well as they were able to act in order to realise the specifically developed “sweat fight choreography” in a funny way. During the casting they had to freestyle to our musical origin – “Kung Fu Fighting” by Carl Douglas. The 10 best dancers were invited to the recall a few weeks later in London where they, together with our director and a renowned London choreographer, had three days to rehearse the dance. Based on this performance we then chose our three main actors for the spot.