Energy is something take for granted, and more than often, we use more than we actually need. But if you could see how much electricity you use, would it change your behavior? 

Together with E.ON, one of Sweden’s largest energy providers, we created 

”Swedens largest energy experiment" to find out.  

10,000 participants got an app connected to their homes that visualized their energy consumption in five different ways. Why? Because we did’nt just want to see how much energy we could save, but also see which visualisation that worked the best.

We all need to reduce our energy consumption. Above all, to protect the environment. But also to make it easier for customers to save money. But it cannot be done with pointers. Especially not if you are a major energy company. To create a better relationship between E.ON and their customers, we wanted to carry out  an experiment that was seen as something fun and entertaining, but above all, something that saved energy.

The overall attitude towards energy companies was poor before the experiment. 
But after the experiment, the likelihood of recommending E.ON was five times higher among the 10,000 households that took part in the experiment than ordinary customers. 
The experiment itself was also a great success. After a year, the participants had saved 12% energy compared to the previous year. That’s a lot of money saved, but it also had a huge environmental impact. 12% of the world’s energy comes from nuclear power. So just imagine what would happen if the whole world did the same as us in Sweden.