As a stressed parent with semi-wild toddlers you can always find refuge from society’s judging gazes at McDonald’s. The spot is based on extensive research that shows that Sweden’s parents regard McDonald’s as the country’s most family friendly restaurant. The main reasons being the relaxed atmosphere and the playing areas. The music, “Sudda sudda” by Gullan Bornemark, is a classic Swedish children’s song which lyrics match the action in the spot.