Cannes Lions
DDB STOCKHOLM, Stockholm / SWEDISH ARMED FORCES / 2014
Overview
Entries
Credits
Execution
The machines were directly connected to the Swedish Armed Forces main recruitment servers, wich meant realtime, exact jobofferings way beyond a guessing game. The machines were both analogue and digital, testing skills like physical strength, logic and the ability to perform under extreme stress.
Outcome
The campaign is ongoing. Obviously the expectations on an event actually offering you a job, in a place perhaps not known for offering you an actual job on the spot, are naturally high. At this moment the machines are placed in Stockholms main unemployment office in central Stockholm, and will soon travel on to the next one.
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