Cannes Lions

SWEDISH RAILWAYS

KING, Stockholm / SWEDISH RAILWAYS / 2009

Film

Overview

Entries

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Overview

Description

Swedish Railways has existed for 150 years and always been at the forefront of developments as Sweden´s best means of transport. It has always taken the lead and improved itself according to the times and in response to passenger demand. This film shows the development of swedish railways wants to show with its campaign is 150 years of proof that it has always worked to be the best means of transport and it also wants to promise to continue to get better and better in the future. Quite simply that the journey to a better Swedish Railways has only just begun.

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