The SWEENEY TODD site is a living, immersive experience that envelopes the user within Burton’s tale of the Demon Barber and vision of Victorian London. After opening with a prologue detailing the tragedy that befell Benjamin Barker, the site becomes a living tableau where every scene offers the user multiple touch points unlocking new alleyways to character points and hidden portals to exclusive content and materials. The overall goal of the site was to create a thoughtful, unique experience for each user anchored by the spectacular musical numbers, beautiful unit photography and one-of-a-kind production materials.