Sweeper is an immersive and fully integrated experience, introduced through a social campaign (#NoMoreMines) and culminating in an interactive event at the New Museum in New York City. The event featured the Sweeper application and images from renowned photographer Marco Grob.

The application made it possible for New Yorkers to live the fear of walking through a minefield. As visitors moved through the exhibit the application detonated when triggered by an iBeacon, which is remarkably similar to the way landmines detonate. Once tripped, the application delivered a visceral audio experience and an urgent call for donations.

Driving awareness for the cause through:

Over 150M digital impressions

Approximately $2,250,000 in earned media

250% increase in traffic to the UNMAS website