A promotional call to action campaign were we wanted the viewer to participate in an online promo by sending in their own fast-talking footage, according to a downloadable description of organic foods. We've claimed - one has to talk really fast, if you want everything said about Bio Suisse in short.

We came up with the idea of setting up a description with all the information and details concerning organic food and products.

And whomever could read the description the fastest – wins. One just had to get on our promotional site and activate the text file with the description, which needed to be read in a very fast manner, set up the webbcam for taping and go. Also online films in which a professional fast-talker demonstrated, how it should be done, bid on the site. In the end the participants could upload their own video onto the Bio Suisse site.

About 35,000 consumers that now have tremendous knowledge about the Bio Suisse products. And the films became a hit and were viewed with humor, tongue in cheek.