With a small budget, we needed to come up with some kind of media to communicate the batteries. The client wanted something original and that would stand out. So since we were talking about energy, what has more energy than light itself?

We created battery clusters sticker decals, shaped as light switch covers. They were stuck over light switches of some home depots, toy stores and construction home-centers.

As the consumer pushed the button, the batteries would fit into the clusters, turning the lights on, instantly demonstrating the Energizer batteries’ power. A fun and straight-to-the-point way to get our message across.