In March the two Stockholm Football-teams AIK and Hammarby went head-to-head in a classic derby. In order to promote our live betting service we posed a question: Would do you change sides? The billboards were placed close to the arena. Using an old school lenticular printing technique the motif of the billboard slowly shifted as you passed it; changing from Green & white (One of the teams classic jersey) to Black & Yellow (the other teams colors.) Changing sides may be unthinkable for a fan, but with Live-betting from Oddset it´s simple to place a new bet during the match.