The objective was to show an Australian drama with the product at the centre.

“Swoop” showcases the durability of the Apple iPhone 15's Ceramic Shield through a uniquely-Australian tale of an office worker attempting to escape an oncoming magpie as she rides her bike to work. The iPhone 15 lineup is built to withstand swooping season and beyond, combining aerospace grade aluminium, and the industry-leading Ceramic Shield front that’s tougher than any smartphone glass.