The legal designation for the product category did not allow us to communicate “sparkling,” so the design had to do this viscerally.

Portraying synesthesia meant finding a way to stimulate the senses with as many visual cues as possible; fashion and makeup blended with kitschy cues and dessert flavors, all orchestrated in one design.

Liquor salesmen fought over the posters at package stores, and we received photos of women from across the country who were inspired to replicate the Delicia girl’s signature look.