Cannes Lions

GAMEPAC

SAATCHI & SAATCHI, Frankfurt / DEUTSCHE TELEKOM / 2002

Awards:

2 Shortlisted Cannes Lions
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Objectives and target group:The banner has to attract the new T-D1 GamePac to young people between 18-30 and to rise the sales of this special product offer (Mobile Phone + Game + Joystick). This campaign was the start to claim T-Mobile as a modern Mobile Phone Game supplier. The banner linked directly to the www.t-mobile.de Website, with an option to buy the product online.(This banner was one part within a campaign)

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