Glue developed this hugely innovative integrated campaign for the T-Mobile’s sponsorship of the European leg of The Rolling Stones’ 'Hot Licks' world tour. The campaign is ‘integrated’ in the truest sense of the word with different media interacting with each other rather than just being additional but separate parts. It also contains the first fully automated, pan European MMS application where MMS pictures were taken of people within the stadiums and then broadcast live and instantaneously onto the huge digital screens used behind the stage.