Cannes Lions
DANS DIGITAL TECHNOLOGY CO., Shenzhen / SHENZHEN LONGGANG TIANAN CYBER PARK CO. / 2015
Overview
Entries
Credits
Description
Under the pure background, a dancer makes a series of difficult moves, jumping, rotating, and sometimes somersaulting. Her body seems to wear a water-like coat and water bursting out of her arms scatters along with her moves, forming pure and beautiful water drop in the air.
Execution
The combination of special effect techniques, including Fluid Dynamics and Live-Action, has realized a technical breakthrough in the fluid dynamics, created a brand new visual effect and bring about a good product and brand publicity. The usage of unsaturated blue color close to the gray color of space makes the whole film clear and pure. The film featured by enthusiastic and dynamic tune, fresh and pure style, unique creativity as well as highly differentiated visual effects has made a breakthrough to the pattern of Chinese advertisement mainly produced by telling stories or functions.
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