Cannes Lions

TAC TAC GAMBLING GAME

McCANN ERICKSON PARIS, Clichy / LA FRANCAISE DE JEUX / 2004

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How to underline the exceptional promise of earning with life of the game Tac o Tac ? By staging people who are afraid of making a commitment as newlyweds who do not run the one towards the other one but go away of the other one.

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