This web-based campaign centres around that feeling you get when hunger hits. This feeling is manifested and brought to life by an ill-tempered Mexican wrestler, El Hungerito. In the campaign, everyday kids are confronted by El Hungrito in funny ways, like being 'clotheslined' and 'bodyslammed'. The message urges today’s youth to 'Beware El Hungrito'. Of course, this can only be done by eating at Taco Bell.