In order to solve the problem in daily life of the blind, Publication Braille has produced special empty bottles named TADOT Bottles engraved of Braille patterns for Korean and English so that the blind can differentiate products by touching them. To encourage the use of this special bottle, we planned fun experiential event called ‘The shower in the dark’ not only for the blind but for everyone. It’s surprising and touching result moved all the people at the event. It was applauded for its creative idea which naturally led the people to experience the blind’s life and our products.

To encourage the use of this special bottle, we planned fun experiential event called ‘The shower in the dark’ not only for the blind but for everyone.

It’s surprising and touching result moved all the participants at the scene. Afterward the video clip of this whole story has been released on YouTube and received many supports and sympathy from people about TADOT Bottle.

In addition to the Publication Braille’s understanding about the blind learned from publishing various braille books for a long time, creative execution ability of McCann Seoul have developed durable but light-weighted empty shower bottle which can be distinguished by touching.

In order to solve the problem in daily life of the blind, Publication Braille has produced special empty bottles named TADOT Bottles engraved of Braille patterns for Korean and English so that the blind can differentiate products by touching them. To encourage the use of this special bottle, we planned fun experiential event called ‘The shower in the dark’ not only for the blind but for everyone.

It’s surprising and touching result moved all the people at the event. It was applauded for its creative idea which naturally led the people to experience the blind’s life and our products.

Afterward the video clip of this whole story has been released on YouTube and received many supports and sympathy from people about TADOT Bottle.

-115,455 YouTube views(for 4weeks)