TAGUS “ARMS”Tagus beer was the official sponsor of FHM anniversary party. The client's brief was to create party ice-breakers: pieces of communication that could increase the interactivity among the attendees. Offered by Tagus female hostesses, this "arm" was the “right-arm” for many people to start chatting and mingle during the party.

Great adherence by FHM party invitees (more than half of the people used the “arms”).It was considered one of the most interesting promotional campaigns at the party.