With the New Ford Kuga launch, we aim to bring all consumers a colorful journey by creating the concept “Colorful journey, Go Now!” Our objective is to motivate more consumers to visit Ford’s showroom and test drive the New Ford Kuga.

We invited the public to discover and name what they consider as a “Taiwan true color” .We then encouraged them to vote and come up with 24 colors that best represent the spirit of Taiwan.Next, we turned these colors into both original and organic Taiwan crayons.

Allowing everyone who comes to test drive a NEW FORD KUGA can not only explore these colors authentically in Taiwan but also bring back a box of them home as crayons.

We encourage them to keep driving NEW FORD KUGA and to keep discovering other magnificent Taiwan True Colors.