Cannes Lions
BLACK RIVER FC, Johannesburg / BMW / 2016
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We were briefed to communicate the MINI 5-door hatch’s go-
kart handling and highlight how effortlessly it takes on those
tricky corners. The arrangement of the copy was made to
mimic the steering of a MINI and the actual print ad could also
be scanned using the Layar app, which allowed people to watch
the video of the MINI 5-door hatch taking on
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