Cannes Lions
APEX BBDO, San Salvador / EXODO FOUNDATION / 2014
Overview
Entries
Credits
Execution
TELEO is a simple application that gathers a series of classic tales organised by topics and age range. When parents read a story through the app, they are not only reading it to their own children, but to all children at Exodo Foundation as well. This means they are listening to their stories 'live'/in real time.
The procedure is as simple as to download the app, read the tale at home and in real time that tale is transmitted to the kids in the orphanage through a phone or tablet.
Outcome
TELEO allowed to deliver a special family moment every night to the kids in Exodo through the voices of several parents that have told them a tale.
At the same time, it has opened the possibility for the parents to make a real difference in the orphans lives, sharing their time and love.
As of right now, more than 700 parents have read a tale through TELEO, creating a tales base that has allowed the Foundation to count with a new therapeutic space, that is based on the tales and included in the daily routine of the orphanage kids.
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