What if instead of simply telling parents to talk more to their child, we could give them tools to help them talk to their child? And what if we could put those tools somewhere they'd actually see them?

With help from early childhood experts we created a line of garments that turned all the daily mother-baby moments into opportunities for moms to talk, read and sing to their babies.

We partnered with hospitals so doctors could distribute our garments during pediatric checkups.

With help from early childhood experts we created a line of garments that turned all the daily mother-baby moments into opportunities for moms to talk, read and sing to their babies.

We created two different bundles—one for parents of newborns, and one for parents of toddlers. Each one filled with beautiful clothes and garments covered in conversation starters—with each item in the bundle focused on a different topic relevant to the child's age and developmental milestones.

The garments were given out to by physicians at hospitals and pediatric checkups.

Beyond the garments themselves, the act of doctors giving the parents the bundles gave the doctor a warm, friendly way to discuss a topic that can often be daunting to talk about.

So far over 86,000 garments have been distributed to families.

The long-term goal of this initiative is to create children who are more prepared for school, live happier lives and have tighter bonds with their family. And while we can't measure whether we've met these goals or not yet, the early results are incredible

Among participating families:

48% improvement in child’s talking and vocabulary.

42% improvement in child’s interaction and awareness.

92% improvement in parent-child relationship.

The campaign itself was noticed by the White House and launched in other communities around the country.

The campaign also garnered over 153 million media impressions. Helping to bring attention to a cause most people weren't familiar with.