Cannes Lions
DRAFTFCB GERMANY, Hamburg / ALZHEIMER GESELLSCHAFT HAMBURG / 2010
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Brief: The Alzheimer Socitey Hamburg works in an honorary capacity and offers a helpline for people suffering from Alzheimer and their familiy. The brief was to create awareness for this service number.
Solution: The solution was simple and effective: a 5- times repetition of the helpline number. 'Healthy' people might find this insulting but the radio spot works exactly for the nature of Alzheimer desease.
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