To engage a broader audience for the exhibit, we turned to social media and created a campaign that allowed people’s tweets to be read aloud to one of our test plants, becoming an actual part of the MythBuster’s exhibit. The response far exceeded our expectations given the regional nature of the museum, and global media coverage was immediate and positive, spanning publications from science and nature, computers and technology, to just big mainstream outlets like Huffington Post and the Daily Mail.

The response to Talk to a Plant was overwhelming. Thousands engaged directly and tweeted the plant, and even more shared the website and promotion. For a program that we built in-house for next to no money, we were able to create a social media swell around the Denver Museum of Nature & Science. Because it was so popular on science and nature media outlets, it connected directly with our target audience. It was also featured heavily on technology outlets like Mashable, and culture outlets like FastCompany, which allowed the museum to reach a broader audience than their marketing normally would.