Cannes Lions

TUSKA OPEN AIR METAL FESTIVAL

MIRACLE SOUND, Helsinki / FINNISH METAL EVENTS / 2010

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Tuska is the biggest open air metal festival in Finland. Some 20,000 heavy metal fans will gather and have fun for three days without any trouble. This spot fights back the ordinary stereotype of heavy metal listener: the long-haired, church-burning dude who'll stab anyone who tries to make fun of his favourite music.NOTE: When listening to this spot, please note that the lyrics in the chorus have a double meaning that cannot be translated.The hrase 'because-because-because' sounds spoken in Finnish just like english numbers 'six-six-six.' The word spelled as 'die' is often used in Finnish singing as rhythmic humming element, like some 'dai-da-dai-dai.' It is impossible to translate these phrases without losing their double meanings.

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