Cannes Lions
Y&R, Sao Paulo / TAM / 2010
Overview
Entries
Credits
Description
TAM CARGO is the leader in the cargo segment in Brazil. To keep this position and expand its business, TAM CARGO went in a search of new clients. Most of these clients were not huge companies, so for the initial contact they wanted to leave something by which they would be remembered.
Execution
The business card represents, when assembled, a miniature cardboard box used in the transport of air cargo.
Outcome
2,000 units were produced to be used, initially, by directors. The acceptance was so great that the cards were extendedto the entire Sales Department at TAM CARGO.
Similar Campaigns
12 items