This new Cirque du Soleil website was designed to bring onto the web the core and essence of the brand with new original creative work, masterpieces of the web, extending each show's universe in a truly complementary manner to the original live shows. The new site allows users to live a deeper and more extensive experience, in line iwth Cirque lovers' expectations and truly aligned with the brand. The online Club, a pivotal piece of the Cirque's web presence, allows members to benefit from valuable exclusive content, offers and privaleges. Club members have access to unique and original content not available elsewhere: creators' thoughts and inspiration, artists' comments, musical clips, original design work and soon even post their own creation. Newsletters also inform Club members of upcoming events, news and privelged tickets pre-opening offers. Target groups: Cirque lovers, worldwide exposure. Objectives: Imporve brand experience online, increase Club membership and community belonging, promote shows and stimulate ticket sales online, particularly in new markets. Results: Formidable increase in membership (+1035% over 5 months, up to hundreds of thousands of members from a new thousands). Significant increase in pre-show ticket sales (client prefers to keep numbers confidential).