Cannes Lions

TAMPAX PEARL

LEO BURNETT, Chicago / PROCTER & GAMBLE / 2004

Film
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A young couple enjoys a romantic afternoon in a rowboat. Suddenly, the woman notices a hole in the boat and water begins to pour in. While her boyfriend urgently searches for something to stop the water, she resourcefully grabs a Tampax Pearl tampon and plugs up the leak. Problem solved.

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