First we helped Walls create their new global brand positioning: “Share Happy”.Then we needed to bring Share Happy to life in a simple, fun way with ice cream at the heart.We created a wide range of activation but the centrepiece is the world’s first smile activated vending machine.

Simply smile at our vending machine and it gives you a free ice cream.

Share Happy!

The results aren’t available yet. We will to supply to the festival in May. Anecdotally the results are great – consumers cannot walk past the machine without stopping and interacting.