Cannes Lions

TAP TO GIVE

JAM, London / GAWAD KALINGA / 2014

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Case Film
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Overview

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Credits

Overview

Execution

Unlike traditional methods of giving to charity, Tap to Give is a non interruptive way to ask for donations or to donate. It taps into the every day behaviour of people: tapping employee ID cards to go through turnstiles at work. A charity turnstile really is the most frictionless way to give money to a worthy cause.

Outcome

In just 8 days, and with a turnstile set up cost of £300.00, we raised enough money to help 3,750 typhoon victims. Our technology allowed 100% of funds to be distributed as potable water by Gawad Kalinga.

This simple idea has the power to raise substantial amounts of funds in a short period of time. We’ve made it our mission to give it away to the public so funds can be raised quickly for worthwhile causes around the world. Pacific & Orient employed our Tap to Give idea in their offices and ships, and saved thousands of lives.

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