Every year, 20,000 elephants are killed and 700,000 sharks sacrificed for their fins. The Plague of animal poachers is worse than ever. But, most people think that poaching of wildlife is something that happens far away. We wanted to make poaching crimes as something that feels closer.

We made a special box tape for wildlife. Since courier services are so widely used in Korea that each person receives an average of 2.5 courier boxes a week, and each box has tape that needs to be cut. We wanted to raise awareness about animal poaching whenever a person cuts that tape.

To make people freely use this tape, we sent it to post offices, convenience store, courier services, and a variety of places for free. Boxes sealed with this tape went throughout the country. 38,720 people signed a petition against poaching crimes through their phones, homepage visits which increased by 8.2 times. Through a campaign that barely cost a thousand dollars, we achieved all these results.