Most people think that poaching of wildlife is something that happens far away. We wanted to make poaching crimes as something that feels closer.

We made a special box tape for wildlife. Since courier services are so widely used in Korea that each person receives an average of 2.5 courier boxes a week, and each box has tape that needs to be cut. We wanted to raise awareness about animal poaching whenever a person cuts that tape.To make people freely use this tape, we sent it to post offices, convenience store, courier services, and a variety of places for free.

Boxes sealed with this tape went throughout the country. 38,720 people signed a petition against poaching crimes through their phones, homepage visits which increased by 8.2 times. Through a campaign that barely cost a thousand dollars, we achieved all these results.

To make people freely use this tape, we sent it to post offices, convenience store, courier services, and a variety of places for free. Boxes sealed with this tape went throughout the country.

Boxes sealed with this tape went throughout the country. 38,720 people signed a petition against poaching crimes through their phones, homepage visits increased by 8.2 times. Many people inquired about the way to make donations as well. Through a campaign that barely cost a thousand dollars, we achieved all these results.