We designed ECG papers, with a reverse side that looked like a bulk billing covered with not very healthy foods. After publishing we sent them Goztepe Cardiology Centre which is one of the most prestigious cardiology services in Turkey. After an ECG monitoring the patients took the result, our ECG paper. When they turned the page they were faced with our striking message: 'Don’t pay too much for what you eat'. This unexpected approach generated great awareness among the patients.

This unexpected approach generated great awareness among the patients. Many other Cardiology Centres wanted to use our ECG paper.