Cannes Lions
LEO BURNETT ARGENTINA, Buenos Aires / RED CROSS / 2007
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Outcome
Awareness was raised and achieved among the people in general. The postcards also succeeded in keeping the subject fresh in people’s minds since the entire region was still in need of help for a long time after the water was gone. The communication had a high impact on the people who were moved to communicate with the Red Cross to learn more about Tartagal´s critical situation, not only to offer their help providing the vital economic resources but also to offer themselves as volunteers.
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