Since the beginning, what set Globant apart from the competition was that they created digital solutions for their partners with a focus on their consumers. Our brief for this film was to establish Globant as a B2B2C (Business to Business to Consumer) by comparing itself with the old and traditional companies that refer to themselves as B2B.

A team of executives is pitching an idea to a client in the fast food industry. The company making the presentation is Globant’s direct competitor since they both create digital solutions. The team of executives believes that the idea they’re presenting is the next big thing in the fast food industry. Everybody is really excited, but this feeling won’t last for long.

One of the executives presents Taste ID, a technology that orders what you want to eat with “one generous lick” of the smartphone’s screen. After licking the screen, the executive offers the client to try it for themselves by licking the same device. It’s disgusting, they refuse to participate and express their worry about whether their customers will like it or not. The presentation ends on a bad note, the client doesn’t like the idea and feels disappointed exposing Globant’s competition as a bad choice.

With an impressive 11,510,722 impressions and a reach of 3,653,145, our message reached a wide audience.

The high level of engagement, evidenced by 19,782 clicks and a CTR of 0.17%, along with 2,608,975 complete video views at a CPVC of $0.04 and a VCR of 20%, reflects the compelling nature of our content.

These metrics not only demonstrate audience interest but also indicate a positive change in behavior, with improved traffic generation compared to previous campaigns. In the previous campaign, paid media generated 38% of the traffic to the page; with TasteId we generated 66% of the traffic. We almost double it.

Additionally, our achievement against objectives, including cost improvements and increased session duration for paid media, underscores the campaign's success in meeting and surpassing our goals.