Globant, a technology solutions company, positions itself against the backdrop of an industry saturated with jargon and empty promises, particularly in the realm of artificial intelligence.

As AI became a buzzword, many firms exploited the term without delivering real value, leading to widespread skepticism among potential clients.

The brief for Globant was clear: differentiate the brand from the typical tech consultancy by showcasing its authentic expertise and no-nonsense approach to technology solutions. The campaign aimed to highlight Globant's extensive experience and practical applications of AI, rather than relying on the overhyped and underdelivering tactics common in the industry.

Objectives included reinforcing Globant's reputation as a credible, straightforward partner in technology consulting, attracting clients tired of the usual consultancy runaround, and demonstrating a commitment to tangible results over flashy presentations. The campaign sought to establish trust and appeal to those seeking a genuine, effective collaboration in their tech endeavors

The casting process aimed to vividly portray traditional consultants who peddle smoke and mirrors. Actors from our previous campaign were reused to enhance continuity in portraying the image of ineffective consultancy. New faces were chosen for their unique ability to add humor through the repetition of buzzwords. Additionally, a role was specifically cast to provide subtle comic relief in the background, enriching the scene's dynamics. This strategic selection of actors was designed to reinforce Globant's ongoing narrative against traditional consultancy from the viewpoint of its potential competitors.