Cannes Lions
ADWATCH/ISOBAR, Moscow / DANONE / 2013
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Description
Life goes fast, especially in big cities like Moscow.
People who work in this crazy rhythm don’t have enough time to spend even with their own kids.
Children are taken care by mass culture: TV and computer games.
To help parents and kids spend more time together Rastishka Kefirniy has launched a service that provides a healthy family communication.
At the brand website parents could order the Rastishka Kefirniy delivery for their kid.
While the courier was on his way parents were reading bedtime fairytales that were published at the site.
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