Cannes Lions

TATA SAFARI

OGILVY & MATHER, Mumbai / TELCO / 2003

Film

Overview

Entries

Credits

Overview

Description

The film demonstrates the improved acoustics of the Tata Safari by showing the wipers twitch like volume indicators. The driver opens the door to reveal that music was blaring inside the cabin. The door shuts, the music stops, but the wipers continue twitching. Super: World class acoustics. Tata Safari EX.

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