Cannes Lions

TAX AWARENESS

TOKYU AGENCY, Tokyo / JAPANESE TRADE UNION CONFEDERATION / 2007

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The subject is a tax increase policy that the Japanese government is going to enforce after the year 2006, which would mean fixed rated tax reduction for the so-called 'Silent majority' would end. With concern of this situation, Japanese Trade Union Confederation as a representative for all the employees in Japan, have started a project in purpose of getting attention about the policy and arousing the public opinion called “think-tax.jp”.

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