Cannes Lions
PROXIMITY BBDO, Brussels / ING BANK / 2009
Overview
Entries
Credits
Execution
ING surprised CEOs with an original, personalised direct mailing in the form of a real film script in which they themselves played the leading role. The intriguing text, about tax fraud, cleverly included all the benefits of the ING Tax Shelter. A detailed brochure about the ING Tax Shelter was hidden behind the script.
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