People hate doing their taxes. They fear making mistakes, but resent having to pay a tax preparer to do something “I should be able to do myself.” That’s why Intuit launched its new Free Edition of Turbo Tax software. Targeted to “bargain hunter” tax filers with relatively uncomplicated returns, Turbo Tax Free Edition is the free, easy solution to do your taxes and do them right, from the most trusted name in tax software. One of our online executions highlighted the robustness of the product, and another compared it to other free products, both using compelling and engaging online banners.