Christmas is a very special time of the year to highlight values such as unity, respect and empathy. Values directly related to this club, which has a moral above sporting results regardless of the person in front of it. Because above Atleti are the values of this club and all those who are part of it.

The commercial tells the story of a taxi driver that meets a disoriented old man in the middle of a winter night and decides to take him home. The old man distrusts the driver at first, until the taxi driver asks him about Sunday's game, making him feel more comfortable. The old man starts talking about how good an old Real Madrid player, Di Stefano, played last weekend, and the taxi driver follows him in that fantasy. From that moment, both connect much more throughout the ride. In the end we discovered that the taxi driver was really an Atlético de Madrid fan, proving that Atletico de Madrid’s values are above everything else, even the club. 

The campaign reached society from the very first moment. The news echoed the wonderful Christmas tale of humanity and empathy. Atleti fans took over WhatsApp groups and social networks, getting more likes, views and interactions than other successful campaigns in previous years. In the first week of the campaign, 13 million impressions were achieved, with an engagement rate of 300,000. The number of views reached almost 8,000,000 reproductions, and the media shared the campaign on their channels.

The viral success transcended borders, reaching soccer media in other countries such as Italy and a large part of Latin America. Even Alfredo Di Stéfano's family thanked the emotional tribute.

The commercial tells the story of a taxi driver that meets a disoriented old man in the middle of a winter night and decides to take him home. The old man distrusts the driver at first, until the taxi driver asks him about Sunday's game, making him feel more comfortable. The old man starts talking about how good an old Real Madrid player, Di Stefano, played last weekend, and the taxi driver follows him in that fantasy. From that moment, both connect much more throughout the ride. In the end we discovered that the taxi driver was really an Atlético de Madrid fan, proving that Atletico de Madrid’s values are above everything else, even the club. 

The campaign reached society from the very first moment. The news echoed the wonderful Christmas tale of humanity and empathy. Atleti fans took over WhatsApp groups and social networks, getting more likes, views and interactions than other successful campaigns in previous years. In the first week of the campaign, 13 million impressions were achieved, with an engagement rate of 300,000. The number of views reached almost 8,000,000 reproductions, and the media shared the campaign on their channels.

The viral success transcended borders, reaching soccer media in other countries such as Italy and a large part of Latin America. Even Alfredo Di Stéfano's family thanked the emotional tribute.