The radio taxi company, Taxi 40100, addressed this problem right in the pub. Pub customers are reminded of Taxi 40100 when problem and solution meet in a magical moment: after having downed a glass of beer the logo of Taxi 40100 becomes visible at the bottom of the glass.

The number of taxis called between 10:00 p.m. and 4:00 a.m. increased by 12%!