WONDER-CORE IS THE MACHINE WITH A BACKREST THAT HELPS THE USER TO SIT-UP BY THE POWER OF STRINGS.

ALONG WITH THE COMICAL POSES AND THE VOICEOVERS SAYING “JUST FALL ON YOUR BUTT FOR AN AB WORKOUT.

WONDER-CORE?” THE TV COMMERCIAL SHOWS VARIOUS SCENES IN BOTH ORDINAL AND UNUSUAL SITUATIONS. THE

POSES AND VOICEOVERS ILLUSTRATE THE CHARACTERISTICS OF THE PRODUCTS, SAYING THE MACHINE WILL

TRANSFORM THE GETTING UP MOVEMENT OF A SIT-UP INTO THE FALLING DOWN MOVEMENT. THE PHRASE “JUST FALL

ON YOUR BUTT FOR AN AB WORKOUT” DESCRIBES THE FEATURE OF THE PRODUCT, SAYING THE USERS CAN EXERCISE

THEIR ABS “SIMPLY BY JUST FALLING DOWN.