DAS TAXI attracts attention with its own interpretation of all public transport insignia: Next to the official route information hangs a special route map. Every street in Hamburg can be found on it. To highlight the billboard’s launch, DAS TAXI distributed the timetable 06/07 to waiting passengers. Times, accurate to the minute, services and booking options are shown for every street in postcode region 20. An online journey planner enables users to specify the start and end of their journey in great detail.

DAS TAXI received more phone calls than usually. Most of Hamburg´s local newspapers reported about the new time-table and the confused passengers. After a few weeks, Hamburg´s passenger transport authority banned the poster campaign from its underground stations.