Dubai Lynx

TBWA\RAAD x Hilton 'To New Memories'

ELECTRICLIMEFILMS, Dubai / HILTON HOTELS / 2021

Film

Overview

Entries

Credits

Overview

Execution

Immersed in a blend of togetherness, the narrative inspires a sense of longing for a bespoke, incredible experience that can only be found when staying at Hilton.

This film follows an unfeigned story about the connection between family, loved ones, and the ever-caring Hilton staff. The plot unfolds while the charismatic family characters arrive and begin to discover parts of the resort, wherein we are reminded of the authenticity in ‘family’, as new memories are created and warm human interactions are made. Along with showcasing the beautiful architecture and extraordinary landscapes of Waldorf Astoria, the core of the encouraging film highlights safety and illustrates that Hilton can restore some hope for a safe return towards normality and recovery from the pandemic. The modern, sharp and detailed cinematography focuses on sensitive, emotive moments — elevating and enriching each cinematic image towards a scenic and contemporary look.

Filmed in Ras Al Khaimah.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Hilton on the Green

FUSE CREATE, Toronto

Hilton on the Green

2023, HILTON HOTELS

(opens in a new tab)