Cannes Lions

HOTEL/MEETINGS & EVENTS

DIREXIONS, Brussels / HILTON HOTELS / 2003

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Overview

Description

Federating concept: 'Let’s Meet!' (also includes new operating standards and identity guidelines).Packages: '20 Great Ways to Meet' packages around three themes: Around the Clock, Master Classes and Dialogue Time.Journalists usually receive press communiques. We decided to mail them something more interesting than a communique.The centrepiece of the pack is a set of square 'Resource Cards', produced for meeting planners, containing a selection of meeting packages. The cards are positioned as an 'ideas resource'. The reverse of the cards can be placed together in an infinite variety of ways – a 'design resource' to make a piece of 'art'.

Outcome

Italy: International Events Press, Agenzia di Viaggi, In Tempo Re@le, BTC International 2002, Travel Quotidiano, Travel Trade Gazette Italia, Turismo Magazine, Guida Viaggi, Italia Turismo, Business Congress, Convegni, Business Travel Magazine, Meeting e Congressi, IT, Germany: Handels Zeitung, RB Marketing, TW On-line ...Belgium: Business Travel, Rendevenement, Travel e-news, Travel Magazine ...France: Voyage et Strategie, Voyages d’Affaires, Bedouk Magazine …Turkey: Yeni Cag, Milliyet, Hurses, Sofra. Power, Gozlemci, Capital, Café Pazar-Vatan(Campaign ongoing)

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