Cannes Lions

TEA

DENTSU, Tokyo / OTSUKA / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

Apple fans all own an iPhone. So we combined the iPhone and the iPad to "experience" the new Java Tea.When flipping through a Japanese iPad magazine, an empty glass appears.When you download “JAVA TEA PARTY” in your iPhone,the iPhone turns into a “JAVA TEA” bottle.

By tilting the iPhone bottle the iPad glass starts filling up with the tea product.

A simple entertainment iPad owners would like to brag to others.

Outcome

Downloaded Apps : 15,000 in 10 daysTimes Played : 82,000 in 10 daysOver 10000 tweets in a weekDownloaded in over 20 countriesAppStore's rank ( Entertainment category ) : Number 1

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