The obstinate, critical tea drinker of East Frisia was outwitted: By testing the tea he was convinced of the quality of Friesensonne. The blind test neutralised his prejudices, he just used his taste buds and enjoyed the tea. And if a East Frisian starts enjoying something, he’ll enjoy it forever. We opened his closed mind in a way that his large but suspicious heart could not even criticise.

Before the blind testing only 5% of the test persons named Friesensonne as their favourite tea. Afterwards this shot up to 34%! Faced with the unwillingness of these heavy tea drinkers to even try a different tea, this promotion stands for having the one’s foot in the East Frisian door.